Game of Thrones launches civil rights tie-in campaign

LOS ANGELES – With the third season of HBO’s fantasy drama Game of Thrones premiering this coming Sunday, the network Tuesday launched the latest in its innovative teaser ad campaign, tying in with the popular civil rights organization, the Human Rights Campaign.

The new HBO print campaign references the role of Daenerys Targaryen's dragons in Game of Throne's upcoming 3rd season, and also the struggle of gay and lesbian Americans to secure fundamental, inalienable human rights - (AP Photo)

The new HBO print campaign references the role of Daenerys Targaryen’s dragons in Game of Throne’s upcoming 3rd season, and also the struggle of gay and lesbian Americans to secure fundamental, inalienable human rights – (AP Photo)

The ad, depicting the shadow of a dragon overflying the most basic symbol of unconditional equality, reportedly went viral in only a few hours, spreading quickly over Facebook and Twitter among fans of both the immersive cable television series, and compassionate, fair-minded decency.

With the ad continuing to spread well into Wednesday morning, the excitement of this unique moment in history was expressed best by one Facebook user, posting in a caption, “Oh my God! I cannot wait to see my gay and lesbian friends guaranteed the same rights currently enjoyed by the majority of Americans, and ALSO FUCKING DRAGONS!”

(L&B)

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